SAVANT SOUP: ISSUE 2306

How Cleveland Clinic CMO Paul Matsen Keeps Up With The Latest In Healthcare Marketing

Healthcare Brew—The healthcare industry has seen its fair share of upheaval in the last few years, with the Covid-19 pandemic prompting a push toward virtual care, an increase in unionization, and a greater emphasis on health equity. Paul says the key is to "embrace the change." Here's how he has been successful. 

How 4 Brands Consolidated Their Media Buys To Increase Ad Effectiveness And Boost Reach  

Google—Advertisers often use multiple platforms to deliver a single campaign that may include display ads, video ads, audio ads, connected TV ads, digital out-of-home ads, and more. Unfortunately, this splintered marketing approach can create recurring problems, such as overtargeting individual consumers and losing a unified view of campaign effectiveness. The result? Wasted media dollars and a poor user experience.

Buildings, Cars, Brands, and Even People Are Starting To Look The Same. That Makes Standing Out Even More Valuable. 

Inc.—A massive analysis of cultural trends comes to a troubling conclusion:  Just about every aspect of our world is becoming more bland. Depending on your personal preferences, that's either comforting or deeply boring. But whatever your stance, it also offers people and companies a golden opportunity to stand out from the increasingly bland crowd.