SAVANT SOUP: ISSUE 2305
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
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Gen Z Expects Advertising To Be Purpose-Driven, Unobstrusive and Entertaining
Yahoo Finance—Gen Zers prefer brands whose missions align with their values and are more willing to support and be loyal to purpose-driven brands. As a result, Gen Z is less concerned than other generations about being loyal to brands that provide the best quality or value for their budgets.
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Effective Outdoor Advertising: The Perfect Balance Of Art & Science
Forbes—Creating impactful outdoor ads requires a solid combination of art and science. You have to blend creativity, design and visual aesthetics with strategic planning, research and data-driven decision-making to cultivate campaigns that resonate with the audience and drive results.
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6 Predictions On The Future Of AI In Advertising From Ad And Tech Experts
Insider Intelligence—AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City.
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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eye full of some work we're proud of plus a visual snack we're kinda sweet on.
Chihuly In The Garden 2023
Social & banner ads by Advertising Savants
This summer, the Missouri Botanical Garden is growing something amazing. We're super excited to be the agency behind the new "Chihuly in the Garden 2023" ad campaign, support a cherished St. Louis landmark and see Chihuly's stunning art installations in full bloom.
"Absolut Summer"
By TBWA
PLAY
Can you crack this brain teaser and unleash your inner savant!?
Forrest left home running. He ran a ways and then turned left, ran the same distance and turned left again, ran the same distance and turned left again. When he got home, there were two masked men. Who were they?
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