SAVANT SOUP: ISSUE 2304

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eye full of some work we're proud of plus a visual snack we're kinda sweet on.

A giraffe is standing in front of a reid park zoo logo

Reid Park Zoo

Campaign by Advertising Savants

At its core, The Reid Park Zoo is a conservation organization – deeply rooted in its mission of saving and sustaining wildlife around the globe. Located in Tucson, AZ, the zoological park reached out for expert guidance to create a blended brand message to connect the engaging visitor experience with its conservation purpose.


Drawing inspiration from the “butterfly effect,” the creative demonstrates how small visitor experiences can have a significant and meaningful impact on the future of wildlife.


See the new Reid Park Zoo Campaign

A chanel sign with a drawing of a perfume bottle

"Happy Mother's Day"

By Chanel



SCOOP

This quick marketing tip is easy to digest and simple to apply.

CLEVER HUMOR BOOSTS YOUR BRAND

On its most basic level, humor connects us and grabs our attention. So it's no surprise that using specific doses of clever and witty humor in advertising can clearly work to your brand's advantage.


Humor evokes laughter and increases feelings of warmth and competence, making consumers more likely to engage with your brand. One modern take on the use of humor is the creative application of your brand's voice through social channels.


Think Wendy's Twitter. Their brand of humor has some bite, and faithful followers look forward to what they're gonna say next. Their account makes us laugh and we often wish we were the ones delivering the one-liners. Through that social channel alone, they've connected with the public on an emotional level making a positive and lasting impression. And that is every brand's goal.




LISTEN

How about a brain break?

Break up your day with this interesting and lighthearted podcast from a few of our favorite stars. Hear this talented trio interview Steve Carell about taking on new projects and seeing the unknown as a challenge. Listen as they talk about upping your game and doing things that scare you. As marketers, we can relate. The challenges of rising to the occasion give us the opportunity to unleash more creativity and hard work when we step out of our comfort zone. Trusting our instincts and embracing the nervousness of a new project often leads to growth and inspiring work. Just remember courage lives on the other side of trying. Give it a shot.


Bonus: Discover Steve Carell's DJ name in college and how much of the original "Office" he watched before auditioning.

Post published on

May 2, 2023

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