SAVANT SOUP: ISSUE 2507

Creating A Master Brand: The 3-Step Checklist Every Business Owner Needs

Advertising Savants—We know running a business is a lot of work. But layering on an expansion into multiple locations creates an entirely new set of challenges, including operations, finances, staffing and maybe even inventory. And, on top of that, there’s marketing. So, how do you make sure your brand’s foundation is solid enough to cascade throughout all your locations? We'll show you. 

How Culture Takes Root On YouTube And What It Means For Brands

Google—YouTube is at the heart of a culture shift. From headline moments to emerging trends, it’s where the world’s biggest stories unfold, and where creators, viewers, and brands come together to shape culture as it happens. For marketers, YouTube isn’t just a place to show up. It’s an engine for cultural momentum, where attention is earned, relevance is built, and brand impact unfolds in the moment.

Disney Deepens CTV Strategy With New Shoppable Formats, "Advergaming"

Marketing Dive—CTV has become a magnet for ad spending but publishers are still working through ways to take better advantage of the channel’s digital capabilities compared to static linear TV. Disney’s new ad formats represent a bid at making brand messaging more interactive, with the hopes of keeping viewers glued to the screen for longer and, in some cases, sending them offsite to complete purchases through tactics like QR codes.