SAVANT SOUP: ISSUE 2510

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Four Ways Brands Can Support Consumers & Their Mental Wellness

Advertising Savants—Over the past few years, more people have bravely opened up on the topic of mental health, making it part of everyday conversations and erasing anything taboo. This shift in focus has thrust personal wellness into the spotlight like never before. So, how should brands respond to this changing landscape of mental and emotional awareness? Here are four suggestions that could help, especially during the holidays.

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LinkedIn Shares Brand Building Tips for B2B Marketers

Social Media Today—If you’re looking to maximize your B2B marketing success, you need to establish trust with your target buyers and showcase brand credibility with your content. So how do you do that? LinkedIn shares its top recommendations and platform best practices.

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Holiday Shopping: Unlocking the Modern Consumer’s New Value Equation

Google—The modern consumer isn’t just shopping; they’re engaged in a relentless, often simultaneous fusion of searching, streaming, scrolling, and shopping — what we call the 4S behaviors — that now completely redefine the path to purchase. This isn’t a linear journey anymore; it’s an intricate, dynamic web of interactions. Zeroing in on the 2025 holiday season, this complex behavior intensifies, revealing a research-obsessed shopper whose need for confidence is more acute than ever before.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

Jacksonville Zoo and Botanical Gardens

Campaign By Advertising Savants

When the Jacksonville Zoo and Gardens set out to reintroduce itself as the Jacksonville Zoo and Botanical Gardens, Advertising Savants helped bring its renewed identity — and purpose — to life.

Few places bring together the ability to engage with wildlife among lush and vibrant landscaping like the Jacksonville Zoo and Botanical Gardens.

The agency developed the new name, logo/brand identity, and an integrated brand campaign that highlights this unique dual experience while showcasing their deep commitment to conservation.

From connected TV and streaming audio to social, digital banners, and out-of-home, every creative element captures the wonder of discovery and the joy of connection with the natural world.

Supported by a comprehensive brand style guide and vibrant visual toolkit, the rebrand and dynamic campaign celebrate the connection between animals, nature, and humans to deliver a cohesive, enduring message: For animals. For plants. Forever.

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