SAVANT SOUP: ISSUE 2504
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
LEARN
Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
-
Article 3
Shoulder Season Marketing For Attractions
Advertising Savants—For attractions like zoos, botanical gardens, and other seasonal venues, maintaining a steady stream of visitors year-round can be a challenge. Peaks in attendance during the summer months often give way to quieter times during the shoulder and off-peak seasons, impacting revenue, staffing, and overall operations. However, with a strategic marketing approach, it’s possible to not only mitigate these fluctuations but also turn them into opportunities for growth.
-
Article 1
What’s a Niche? And What Big Goals Can Brands Achieve by Thinking Small?
Ad Results Media—Oversaturation in influencer marketing paved the way for the current shift to creator marketing. Instead of solely relying on an influencer's brand recognition, creator marketing puts the onus on the individual to play to their creative strengths, building on the trust and credibility they made for themselves.
-
Article 2
It's Time To Revamp The Customer Lifecycle
Fast Company—A fragmented customer experience is frustrating and costs your business real money. The truth is that delivering a seamless customer experience is one of the most significant challenges for B2B companies. Despite our obsession with customer satisfaction metrics, most organizations still prioritize internal structures over customer needs.
LOOK
Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.
Jacksonville Zoo & Gardens
Digital Campaign By Advertising Savants
To promote Frozen In Time: An Ice Age Adventure, a new special attraction at the Jacksonville Zoo and Gardens, we leveraged our deep expertise in audience engagement for zoos and attractions.
To ensure maximum impact and cost-efficiency, we executed a strategic media mix that included digital outdoor, broadcast radio, streaming audio, paid social, paid search and digital display — all designed to drive awareness and boost ticket sales.
REMEMBER
YouTube turns 20 years old this year and has grown from shaky videos to a powerhouse platform in the blink of an eye. So in the spirit of pure entertainment, we couldn't help but look back on the video that started it all. A guy at the zoo. Having created several notable zoo and attractions campaigns over the past 30 years, we're still proving that unforgettable moments at attractions are worth sharing — we just make them look a whole lot better.
LISTEN
Best known for his appearance on Shark Tank, Daniel Lubetzky, the founder of Kind Snacks, is focusing on expanding his Builders Movement these days. This initiative aims to bring together “builders” from around the world to help replace extremism with practical problem-solving. Lubetzky is trying to counter the political polarization that is taking over our culture and discourse and build better communities by promoting compromise and efforts to find common ground among people who disagree. We need a little more connectors in our world today, so we're here for it!
Post published on
Share This Article
MORE FROM OUR BLOG
