Jules Estate Buyers is a rapidly growing estate buying company that is seeking to redefine and elevate the estate buying experience. Partnering with premier jewelers nationwide, Jules hosts its trademark Great Estate Buying Event℠ where expert appraisers evaluate and purchase customer valuables, from antique jewelry and diamonds to Rolex watches and collectible art. 

The agency’s challenge of differentiation and positioning within the category was met with high-end creative design and a multimedia customer engagement approach across both traditional and online channels. Inspired by the various jewelry historical eras, our striking event advertising packages draw from Art Nouveau, Art Deco, Retro and Modern stylings to appeal to both jewelers and potential customers alike. In addition, targeted and timely digital media buys increased the online presence in key markets leading up to and during events helping to increase audience reach, appointments and conversions.

To round out the Jules brand identity, the agency also designed and developed a new Jules website and oversees organic social content. The comprehensive marketing program has contributed to continued growth and success of both the Jules brand and its Great Estate Buying Events as evidenced by additional monthly events, increased event attendance and expanding jeweler partnerships.