MotoMart, a family-owned convenience store chain, sought to initiate a website overhaul for its 75+ locations throughout the Midwest. The agency was tasked with creating a comprehensive brand standards guide and designing a site that emphasized MotoMart's fun and friendly atmosphere, while catering to various stakeholders, including customers, employees and potential business partners and operators.

With a focus on boosting SEO results, streamlining fuel card signups, providing an access point for customer feedback/inquiries and encouraging jobs applications, the revamped site also aligned with MotoMart’s future plans for mobile app development, loyalty programs and online merchandising. The completed project delivers an engaging, user-friendly website that enhances brand visibility and provides improved access to local store features and promotions. The new site also serves as a principal guidepost for the company’s three-year growth roadmap.