Part of the largest dental plan system in the United States, Delta Dental of Missouri consumers weren’t making the connection that good oral health also leads to good overall health. By positioning Delta Dental as the dental benefits leader, we wanted to communicate how good oral health is vital to a healthy body. We chose to make a green toothbrush the centerpiece of the campaign and a metaphor for prevention and trust in the Delta Dental brand. The campaign was recognized with a Gold David Ogilvy Award by The Advertising Research Foundation.