SAVANT SOUP: NOVEMBER
A hearty helping of hot and fresh advertising insights, tech trends and agency news from November 2022.
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The 5 Habits Of Highly Effective AdvertisingList Item 1
Adweek—When so much of a program can be measured, marketers look to every variable: audience strategies, media environments, budgets, frequency, etc. But when it comes to actual outcomes, one results-focused variable too often gets downplayed: creative.
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Now Is The Time To Embrace CreativityList Item 3
Google—Our goal is to spark a new dialogue focused on the role creative will play in the broader advertising industry over the next three to five years. By being open to more active collaboration with creators around a shared point of view, brands can foster a more exciting and authentic conversation with their audiences.
Hitting Rewind
People say it's never good to look back, but sometimes it's necessary to see just how far you've come. Here's to reflecting on some of our work over the years, with the expectation of the best being yet to come.
Taylor Morley Homes
More than likely, family and friends will be visiting your home sometime during the holiday season – a home that's been defined by some of life's little, and most memorable, moments. That's the key to this campaign for Taylor Morley Homes.
During the housing boom of the early 2000s, Taylor Morley was looking to set itself apart as the premiere home builder in the St. Louis area. They were already the largest, and they also wanted to be distinguished as the finest.
Taking a leadership position, our award-winning print campaign told powerful stories of impactful moments that happen in the seemingly most mundane places in the home. Proving that life, and a truly wonderful home, is in the details.
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8 Popular Email Marketing Myths That Are FALSE (And What You Should Do Instead)List Item 4
Twitter: @Zero_Grift—Learn to successfully create an email campaign that actually works using these eight simple strategies.
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5 Tips To Make Your Holiday Email Campaign A Success
Entrepreneur—Email tips, tactics and stats to help your business prepare for the busiest shopping time of the year.
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Zoom Is Launching Email And Calendar Tools In A Bid To Get Users To Spend More Time With Zoom
Fast Company—The video chat giant is launching email and calendar tools in beta. Users will be able to access email services such as Gmail and Outlook inside the Zoom app.
SAVANT SPOTLIGHT
Snack Attack
If there's one thing in the world that brings people together, it's food. And not just any food. Snacks.
Now, everyone is not necessarily going to agree on which snacks are the best – but the institution of snacking? Absolutely.
So, we decided to shed some light on our Savant squad and their favorite go-to snacks. We'll let you decide who you could sit next to at the movies.
Mary's Fave:
Pretzels or Nuts
Just for fun, maybe give this a try for dinner soon!
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