SAVANT SOUP: NOVEMBER
A hearty helping of hot and fresh advertising insights, tech trends and agency news from November 2021.
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Boutiques and indie agencies are the future of creativity in advertising
The Drum—The future of the creative industry may lie with indies and boutiques, argues Ian Haworth, former Wunderman Thompson chief creative officer.
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Social Media is a Highly Effective Amplifier of Out of Home Advertising Campaigns - Especially For Younger GenerationsList Item 4
PRNewswire—A recent report by the Out of Home Advertising Association shows that Out of Home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations...
30TH THROWBACK
See more on our 30th Anniversary celebration page.
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‘The most guilt-ridden, nightmare time of year’: how to avoid holiday season burnout at work
CNBC—You can manage year-end stress with the right mindset and tools. Three career experts share their best tips to avoid burnout while working during the holiday season...
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5 tested creative tactics for more effective home and personal care adsList Item 1
Think with Google—Google analyzed thousands of global health & personal care ads to understand exactly what kind of creative choices make some of these ads more effective than others...
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US connected TV advertising will approach 60% growth by year-endList Item 3
eMarketer—Hulu makes more ad revenues from CTV than any other company we forecast, collecting $3.13 billion in 2021. It's followed by YouTube at $2.54 billion...
SAVANT HIGHLIGHT
Roxane Hewitt
Oh hey, it's Roxane! As part of our account service team and a wearer of many hats, she's kinda like our Swiss Army knife.
Roxane, assists with strategic planning, oversees internal agency operations, is a master at proofreading and editing not to mention a talented and creative writer. Her well-rounded skills make her a secret weapon that ensures we're providing the best service to our clients at all times. So yeah, we got that going for us.
Did we mention Roxane was our agency's FIRST employee. Not to put a date on her or anything, but she's a special part of what we do around here.
Thanks for being awesome, Roxane! 🙌
Just for fun, maybe give this a try for dinner soon!
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