SAVANT SOUP: DECEMBER 2021

The Drum—Good DRTV ads need to engage the rational left brain but also excite the emotional right brain. A well-crafted direct response TV ad could be your brand's secret sauce ...

Adweek—In 2021, challenges and conflicts seemed to evolve rather evaporate, and marketers—like everyone else—had no choice but to adapt. Check out this work from around the world that made an impact ...

Google—See what Google Trends reveal about the questions we shared, the people who inspired us, and the moments that captured the world’s attention in 2021  ...

Family. Whether by blood or by choice, they're the people we hold near and dear to our hearts. This time of year we cherish our family relationships. Because being with family feels like home.

So, in honor of the seniors in our lives who have wisdom and wit, jokes and good judgment, love and lofty ideas, we're revisiting one of our favorite campaigns of this past year. This brand work for StoneBridge Senior Living creatively conveyed their simple philosophy: caring for their residents is nothing short of a privilege.

Harvard Business Review—You have the power to include or exclude other individuals, and the exercise of that power can make a meaningful difference in terms of work performance ...

Adweek—The past two years have called for consumers to take a closer look at well-being – brands need to help aid the journey ...

Taste of Home—Hearty and full of flavor, this holiday tortellini soup freezes well if you want to make it ahead or have leftovers to save for another day.