SAVANT SOUP: JANUARY

The Drum— ... with technology helping to transform creative teams, it's time for creativity to shine as a performance driver ...

Ad Age—The explosion of streaming ushered in a new era of partnership and solutions for the digital video advertising industry.

As we collectively ponder our New Year's resolutions, we were reminded of this campaign we created nearly 30 years ago for The Adam's Mark Hotels. 

So, now that the first month of 2022 is in the books, how's everyone feeling about those goals?

Entrepreneur—Productivity is all about efficiency -- doing more, faster and with less ... To get the most out of your day, you need to focus on three segments of your life: time, space and mindset.

Empathy and authenticity go a long way with Generation Alpha (kids born from 2010 on). In our work for popular attractions like the Saint Louis Zoo, we recognize this demographic is a heavy influence on parent decision-makers.

Forbes—One of the first things you learn when you're entering the advertising world is not to generalize. You learn to segment audiences carefully ...

Having created numerous campaigns in the healthcare category, we keep a close eye on trends that set providers apart. Environment and design are emerging as key contributors to improved healthcare and healing.

Wired—Just as medical care has evolved from bloodletting to germ theory, the medical spaces patients inhabit have transformed too. 

Pioneer Woman—The right combination of spices give this comforting bowl of chili plenty of flavor. Plus, it's packed with protein thanks to shredded chicken and white beans.