SAVANT SOUP: ISSUE 2409

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Article 1
5 Tested Creative Tactics For More Effective Home & Personal Care Ads

Google—Finding imaginative ways to market personal care them can sometimes be a challenge but when it comes to designing ads to break through the clutter, creative has proved to be a particularly powerful tool for advertisers.

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Article 2
Meta Removes Detailed Targeting Exclusions From Ad Campaign

Social Media Today—Meta’s ad targeting systems, powered by its advancing AI systems, are now much more adept at displaying the right ads to the right users at the right time, improving overall campaign performance. And as such ad exclusions are now essentially a hindrance.

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Article 3
Why Campaign Assets Underperform

Link In Bio—I first came across Nathan Jun Poekert, brand marketing consultant and former head of social at American Eagle, on LinkedIn. His posts were sharp, thoughtful, and refreshingly honest. Rare for LinkedIn. I trust Nathan’s opinions on this industry and I wanted to ask him all of my questions.

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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

MotoMart

Website By Advertising Savants

MotoMart, a family-owned convenience store chain, sought to initiate a website overhaul for its 75+ locations throughout the Midwest. The agency was tasked with designing a site that authentically represented the MotoMart brand, emphasizing its fun and friendly atmosphere, while catering to various stakeholders, including customers, employees and potential business partners and operators.

With a focus on boosting SEO results, streamlining fuel card signups, providing an access point for customer feedback/inquiries and encouraging jobs applications, the revamped site also aligned with MotoMart’s future plans for mobile app development, loyalty programs and online merchandising. The completed project delivers an engaging, user-friendly website that enhances brand visibility and provides improved access to local store features and promotions. The new site also serves as a principal guidepost for the company’s three-year growth roadmap.

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A bottle of ketchup next to a plate of french fries

"Steak"

By Leo Burnett

Paris, France

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The man behind the humor of the "The Onion", Scott Dikkers, dishes on how he created his wildly successful brand and why humor should be at the core of everything.

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Post published on

September 27, 2024

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Your Media Budget Isn’t The Strategy

July 14, 2026

Marketing budgets are under a microscope right now. Every dollar is expected to work harder. Every channel has to prove its value. And every campaign is supposed to build awareness, drive engagement, support conversions and deliver measurable results, often all at once! That pressure is real. But a lot of media planning conversations still start in the wrong place. They start with the buy. How much should go into TV? Should we increase paid social? Do we need CTV? What about streaming audio, search, display, outdoor or retargeting? Those are important questions, but they are not the strategy. They’re the execution of a strategy. When media planning begins with channel allocation instead of business goals, even a well-built media plan can turn into a spending exercise instead of a growth strategy.

What Attractions Can Teach Every Brand About Seasonality

June 22, 2026

Most brands treat seasonality like a problem to solve. There are busy months when demand is high, slower stretches when attention drops off, and the constant pressure to keep people engaged year-round. But attractions tend to look at seasonality differently. They use it as an opportunity. Zoos, botanical gardens, museums, cultural institutions and destination-based brands understand how to turn seasons into experiences people actually look forward to: a holiday lights event, blooming spring garden, summer concert series, fall festival or limited-time exhibit. Each season becomes a built-in reason to visit, come back, bring friends or make plans. That’s something almost every brand can learn from.

Don’t Just Promote The Event. Give People A Reason To Go.

May 27, 2026

Seasonal events, limited-time exhibits, concerts, festivals and special experiences can be huge attendance drivers for attractions. But there’s a difference between simply promoting an event and building a campaign around it. A promotion tells people what’s happening. A campaign makes them care. For zoos, botanical gardens, museums, cultural institutions and other destination-based attractions , that difference matters. The real competition usually isn’t another attraction. It’s everything else competing for someone’s time, attention and wallet. People are deciding between sporting events, movie nights, road trips, backyard barbecues, streaming at home or simply staying in. So attraction marketing has to do more than post dates, ticket links and event details. It has to create anticipation. It has to make the experience feel worth the planning.