Showcasing Alice Cooper's rockstar personality alongside his dad duties for this back to school ad is simply genius.
SAVANT SOUP: ISSUE 2408
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
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Article 3
Time To Get Serious About Humor In Advertising
Kantar—Humour in ads has declined over the last 20 years, despite its proven effectiveness. With humour introduced as a new category at Cannes Lions this year, we showcase award-winning campaigns that highlight the different ways humour can be delivered and the significant impact it can have.
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Article 1
LinkedIn Will Now Enable Brands To Sponsor User Generated News Letters
Social Media Today—After launching sponsored newsletters for company pages last month, LinkedIn is now expanding this to newsletters created by other users in the app, so brands can now put their branding on popular newsletters created by thought leaders in their niche.
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Article 2
Art Of The Cart: Unlocking Creative Potential In Display Ads
Walmart Connect—In a digital environment where attention is precious currency, crafting captivating ads is every marketer's challenge. We used a combination of research approaches including in-market performance data, customer surveys and neuro-research. We’ve distilled these insights into a useful guide that can help you take your display creative from good to great.
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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.
Financial Coaching
Campaign By Advertising Savants
The Paris Olympics set the stage for a number of ad campaigns launched across the globe. JBL Financial Services was right in the mix. Playing off of their 'Retirement Coach' moniker, we presented their team as financial planning experts who wouldn't fumble the ball—securing it for people to walk into retirement stress-free.
Using a blend of digital media, streaming and broadcast television, JBL Financial Services made their mark alongside influencer athletes and national brands proving to all that coaching, even in retirement, really does matter.
"Back To School"
By The HUB Advertising
Cairo, Egypt
LAUGH
School days are here and it's time to look back on some of the funnier Back to School commercials to ever grace our T.V. screens. So, pull up a desk and let's laugh out loud.
Music rules the day in this ad from 2017 and we love the energy the kiddos bring to the table. *Chef's kiss*
Old Navy - 'First Day of School Style'
Who doesn't love Julia Louis-Dreyfus playing an uptight Mom? The comic value was a home run on this one.
Gogurt - 'Tim & Charlie: Sense of Accomplishment'
This fun take on youngsters talking about the 'old days' takes the cake.
Post published on
September 11, 2024
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Marketing budgets are under a microscope right now. Every dollar is expected to work harder. Every channel has to prove its value. And every campaign is supposed to build awareness, drive engagement, support conversions and deliver measurable results, often all at once! That pressure is real. But a lot of media planning conversations still start in the wrong place. They start with the buy. How much should go into TV? Should we increase paid social? Do we need CTV? What about streaming audio, search, display, outdoor or retargeting? Those are important questions, but they are not the strategy. They’re the execution of a strategy. When media planning begins with channel allocation instead of business goals, even a well-built media plan can turn into a spending exercise instead of a growth strategy.
Most brands treat seasonality like a problem to solve. There are busy months when demand is high, slower stretches when attention drops off, and the constant pressure to keep people engaged year-round. But attractions tend to look at seasonality differently. They use it as an opportunity. Zoos, botanical gardens, museums, cultural institutions and destination-based brands understand how to turn seasons into experiences people actually look forward to: a holiday lights event, blooming spring garden, summer concert series, fall festival or limited-time exhibit. Each season becomes a built-in reason to visit, come back, bring friends or make plans. That’s something almost every brand can learn from.
Seasonal events, limited-time exhibits, concerts, festivals and special experiences can be huge attendance drivers for attractions. But there’s a difference between simply promoting an event and building a campaign around it. A promotion tells people what’s happening. A campaign makes them care. For zoos, botanical gardens, museums, cultural institutions and other destination-based attractions , that difference matters. The real competition usually isn’t another attraction. It’s everything else competing for someone’s time, attention and wallet. People are deciding between sporting events, movie nights, road trips, backyard barbecues, streaming at home or simply staying in. So attraction marketing has to do more than post dates, ticket links and event details. It has to create anticipation. It has to make the experience feel worth the planning.
