The birthstone for July is the ruby.
From the Latin word ruber, meaning red, rubies are the most valuable variety of corundum – the same mineral family as sapphires – and command the highest per carat price of any colored stone.
SAVANT SOUP: ISSUE 2407
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
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Article 1
Marketers: Weird Is Back, Embrace The Absurd
SpringBoard—Finding meaning in an unpredictable world is not a new or particularly generation-specific phenomenon. This style of leaning into nonsense to uncover a deeper meaning about present-day life goes back at least 100 years. As marketers, it’s time for us to dust it off.
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Article 3
Can A 1985 Marketing Playbook Fix Measurement Problems In 2024?
Content Marketing Institute—Marketers should stop using attribution models and return to a 1985–like measurement model if they want their brands to succeed in 2024 and beyond.
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Article 2
X Highlights Ad Opportunities Around the 2024 Olympics
Social Media Today—Based on historical data, and the rise in broader sports discussion in the app, X says that it will be hosting more Olympics discussion than ever, which could be a great opportunity for marketers to connect with this engaged audience.
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"SOFTENS EVEN THE TOUGHEST"
By Ogilvy & Mather
Johannesburg
IMPROVE
As lifelong learners around here, we believe in improving your mind by increasing the amount of useless trivia you can hold inside your brain. We're here to help you accomplish that with a bunch of random facts about summer, travel and vacay. Now's your chance to become the best trivia player at the table.
The hottest temperature ever recorded on Earth took place in Death Valley, CA.
The World Meteorological Organization recorded that temps reached 134°F in July of 1913.
The first modern era Summer Olympics took place in Athens in 1896.
The inaugural games of the modern Olympics were attended by as many as 280 athletes, all male, from 12 countries.
Fireworks originated in ancient China.
Bamboo stalks contain air pockets that can expand and blow up in extreme heat. Chinese travelers would carry bamboo on journeys in case they needed to create a loud noise to scare away wild animals.
Times Square is the country's most visited tourist attraction.
With approximately 50 million visitors yearly, Times Square is a tourist hotspot and comes in at #3 on the most visited tourist sites worldwide.
About 50 million Americans travel more than 50 miles from home during July 4th.
This is all during the holiday weekend, according to WalletHub data from 2023, a new record.
The Great Smoky Mountains is the most visited national park in the U.S.
With over 13 million visitors last year, that's nearly triple the amount of visitors that went to the Grand Canyon.
Massachusetts is the most expensive state for a BBQ.
At $127, it's the most expensive state to get ingredients to host 10 people, according to the most recently available data.
Post published on
July 19, 2024
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Most brands treat seasonality like a problem to solve. There are busy months when demand is high, slower stretches when attention drops off, and the constant pressure to keep people engaged year-round. But attractions tend to look at seasonality differently. They use it as an opportunity. Zoos, botanical gardens, museums, cultural institutions and destination-based brands understand how to turn seasons into experiences people actually look forward to: a holiday lights event, blooming spring garden, summer concert series, fall festival or limited-time exhibit. Each season becomes a built-in reason to visit, come back, bring friends or make plans. That’s something almost every brand can learn from.
Seasonal events, limited-time exhibits, concerts, festivals and special experiences can be huge attendance drivers for attractions. But there’s a difference between simply promoting an event and building a campaign around it. A promotion tells people what’s happening. A campaign makes them care. For zoos, botanical gardens, museums, cultural institutions and other destination-based attractions , that difference matters. The real competition usually isn’t another attraction. It’s everything else competing for someone’s time, attention and wallet. People are deciding between sporting events, movie nights, road trips, backyard barbecues, streaming at home or simply staying in. So attraction marketing has to do more than post dates, ticket links and event details. It has to create anticipation. It has to make the experience feel worth the planning.
