SAVANT SOUP: ISSUE 2410

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Article 1
Why Branded FAST Channels Are The Next Big Thing In Streaming TV

Ad Age—Traditional linear TV is now coming to you in a digital format and streaming platforms now have become an opportunity for brands to go direct-to-consumer. Here's how major brands are leveraging FAST channels to forge direct connections with streaming audiences.

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Article 2
Meta Shares Reels Marketing Tips In New Guide

Social Media Today—Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app.

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Article 3
Gen Z Wary Of 'Trusting Their Gut' — Potentially Reshaping Future Of Leadership

WorkLife—With the rise of AI, our technology is thinking more — even as the newest generation of workers may be thinking less. What does this mean for future leaders?

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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

Whip It Goods

Digital Campaign By Advertising Savants

Announcing a new store front is always a fun challenge. Utilizing a strong digital push alongside strong word of mouth, we created a simple, yet effective campaign to whip up some buzz around Whip It Goods.

Successfully increasing awareness over a two month time period, Whip It Goods saw an uptick in web traffic and online sales.

See More Savant Work

A can of pepsi and a can of coca cola on a rock

"We wish you a scary Halloween"

By Buzz in a Box

Brussels, Belgium

INSPIRE

As creators, it's easy to let ego get in the way, especially within the advertising industry. The more we leverage diverse perspectives and skills, the more innovative and creative the results become. At the end of the day, embrace collaboration. It will win out with impact and authenticity.

A quote that says when there is light we see each other as we really are not as strangers or opponents but as creative partners

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Post published on

November 7, 2024

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Your Media Budget Isn’t The Strategy

July 14, 2026

Marketing budgets are under a microscope right now. Every dollar is expected to work harder. Every channel has to prove its value. And every campaign is supposed to build awareness, drive engagement, support conversions and deliver measurable results, often all at once! That pressure is real. But a lot of media planning conversations still start in the wrong place. They start with the buy. How much should go into TV? Should we increase paid social? Do we need CTV? What about streaming audio, search, display, outdoor or retargeting? Those are important questions, but they are not the strategy. They’re the execution of a strategy. When media planning begins with channel allocation instead of business goals, even a well-built media plan can turn into a spending exercise instead of a growth strategy.

What Attractions Can Teach Every Brand About Seasonality

June 22, 2026

Most brands treat seasonality like a problem to solve. There are busy months when demand is high, slower stretches when attention drops off, and the constant pressure to keep people engaged year-round. But attractions tend to look at seasonality differently. They use it as an opportunity. Zoos, botanical gardens, museums, cultural institutions and destination-based brands understand how to turn seasons into experiences people actually look forward to: a holiday lights event, blooming spring garden, summer concert series, fall festival or limited-time exhibit. Each season becomes a built-in reason to visit, come back, bring friends or make plans. That’s something almost every brand can learn from.

Don’t Just Promote The Event. Give People A Reason To Go.

May 27, 2026

Seasonal events, limited-time exhibits, concerts, festivals and special experiences can be huge attendance drivers for attractions. But there’s a difference between simply promoting an event and building a campaign around it. A promotion tells people what’s happening. A campaign makes them care. For zoos, botanical gardens, museums, cultural institutions and other destination-based attractions , that difference matters. The real competition usually isn’t another attraction. It’s everything else competing for someone’s time, attention and wallet. People are deciding between sporting events, movie nights, road trips, backyard barbecues, streaming at home or simply staying in. So attraction marketing has to do more than post dates, ticket links and event details. It has to create anticipation. It has to make the experience feel worth the planning.