SAVANT SOUP: DECEMBER

Adweek—Enjoyment of ads has been steadily falling since the 1990s, and even as humor is proven to be one of the most effective forms of communication, there’s a crisis in creativity – or at least an emotional connectivity crisis. 

Forbes—Despite signs of an economic downturn, and the lingering effects of the COVID-19 pandemic, influencer marketing is thriving. The real challenges are getting the budgets and personnel to scale influencer-marketing campaigns larger, and retaining relationships with creators.

Marketing Brew—After TikTok’s explosive growth, both Meta and Google introduced short-form video products aimed at copying capturing the endless scroll (and ad dollars) from the controversial platform. See how these new products are stacking up against longer-form content and what advertisers are doing to capitalize.

Top Resume—As one wild year comes to a close, it's time to look forward to the upcoming new year. For many, that means looking for New Year's resolution ideas and setting new goals. This year, look at your career and set some firm, measurable goals that you can actually track and achieve. Here are 17 workplace goals for the new year that will make it your best work year ever.

Google—People are living in a period of uncertainty, and this is reflected through their comments and behaviour online. How can marketers ensure their social media marketing activities are capitalising on this increased use, while navigating negative sentiment and future unpredictability? Here are three tips.

GoodFood—Rustle up this healthy vegan celeriac and hazelnut soup as a starter on Christmas Day. Truffle oil adds a bit of luxury, or leave it out for a simple supper on a winter's night.