As Jacksonville Zoo and Botanical Gardens embarked on its REZOOVENATION transformation, Advertising Savants was tapped to reintroduce the attraction to the community and future visitors through a bold new brand identity, emotional brand campaign and integrated marketing initiatives that celebrate both conservation and the guest experience. Centered around the new purpose-driven tagline, For Animals. For Plants. Forever., the work positions Jacksonville Zoo and Botanical Gardens as a destination dedicated to inspiring wonder, protecting plants and wildlife and connecting people to the natural world.