A breathtaking fusion of art, culture and wildlife, Colors of the Wild at Jacksonville Zoo and Botanical Gardens turns the Zoo into an immersive evening lantern experience. Featuring glowing handcrafted lantern displays inspired by the ocean depths, the African savanna and the mystical realms of Asia, the seasonal attraction invites guests to experience nature in a whole new light.

To generate attendance during the holiday and shoulder season, the agency developed a visually driven campaign via YouTube, connected TV, digital out-of-home, paid social, banner ads and radio. Using vibrant video and colorful imagery, the campaign captures the exhibit’s scale, artistry and sense of natural wonder.