Gratitude

As part of our agency recognition of Thanksgiving, it was proposed by one of the Savants that each of us write down three things for which we’re thankful. As I perused the list, I was struck by a couple of things: first, family was mentioned by each and every person; second, there was little reference to material things, except for street tacos, football, Uggs and good books; third, every-thing coalesced around people, food, experiences, music, good health and many of the basic things we need for subsistence and a fulfilling human experience.

The holidays are a favorite of time year for me for a number of reasons, most notably as a chance to recognize the things for which we’re grateful, but also as an opportunity to overtly share our gratitude with others. As we begin to wind down the year with appreciation for our good fortune, I am inspired by this quote by JFK, reminding us that the greatest gift we can give ourselves is to let gratitude light up our path each and every day, and in so doing enrich the lives of others.

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”

–John F. Kennedy

The post Gratitude appeared first on Advertising Savants | St. Louis Ad Agency | Award Winning Creative Agency.

< Older Post

Newer Post >

Post published on

November 26, 2018

Share This Article

MORE FROM OUR BLOG

Don’t Just Promote The Event. Give People A Reason To Go.

May 27, 2026

Seasonal events, limited-time exhibits, concerts, festivals and special experiences can be huge attendance drivers for attractions. But there’s a difference between simply promoting an event and building a campaign around it. A promotion tells people what’s happening. A campaign makes them care. For zoos, botanical gardens, museums, cultural institutions and other destination-based attractions , that difference matters. The real competition usually isn’t another attraction. It’s everything else competing for someone’s time, attention and wallet. People are deciding between sporting events, movie nights, road trips, backyard barbecues, streaming at home or simply staying in. So attraction marketing has to do more than post dates, ticket links and event details. It has to create anticipation. It has to make the experience feel worth the planning.