What’s in A Name?

Save-ents? Suh-vants? Suh-vonts? In case you’re wondering, it’s the last one.

“Savants,” actually. We know it’s hard to pronounce and even harder to spell, but have no fear: AdSavants is here to help! But what’s a savant and why do we call ourselves that?

According to our friends over at Merriam-Webster, a savant is “a person of profound or extensive learning;  especially : one with detailed knowledge in a specialized field.” That’s a pretty accurate description of who we are, if we do say so ourselves. So what’s in a name?

“Advertising Savants” represents a team of passionate individuals who each have specialized knowledge in the field of advertising. From strategic planning and management to creative concepting and execution, we like to think of ourselves as a one-stop shop. We love what we do and we’re constantly inspired to push the boundaries of advertising through what we call fresh thinking . So how do we do it?

Every day, our small but mighty team works hard to create campaigns that connect brands with consumers who value what they have to offer. Sounds simple, right? But for us, it’s so much more than that. It’s about enriching lives by connecting people in an emotional and meaningful way to the brands we serve. Still with me?

All in all, this Agency knows how to pack a punch when it comes to campaign strategy and creative execution. We consider ourselves to have BIG agency smarts with a small agency spirit. Without our team of specialized advertising experts, we wouldn’t have spent over 25 years creating and serving our community through meaningful work. And that’s why we call ourselves AdSavants­—so now you know!

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