Advertising Savants helped St. Luke’s Hospital turn a viral social media trend into a memorable campaign promoting its maternity and childbirth services. Inspired by the popularity of AI-generated talking baby videos, the :30 TV spot features adorable babies giving humorous, tell-it-like-it-is reviews of their birth experience at St. Luke’s. The unexpected perspective transformed traditional hospital messaging into an entertaining, highly shareable campaign

that captured attention and resonated

with parents-to-be.

The campaign quickly translated buzz into action, driving significant increases in traffic

and reach after just a month, putting St. Luke’s into the consideration set for more expectant parents and sparking a follow-up

campaign in 2026:

Website traffic doubled versus the previous baseline, with 671 visits in a single week

163 visitors on November 10th, the highest

single-day traffic during the campaign

The majority of site visitors were

first-time users, signaling strong reach

beyond existing audiences

Facebook drove one-third of

all referral traffic, demonstrating

effective social amplification

Notable increase in visits to OB/GYN

and maternity-related pages, indicating

high-intent engagement