SAVANT SOUP: MARCH
A hearty helping of hot and fresh advertising insights, tech trends and agency news from March 2022.
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CTV Advertisers Are Betting QR Codes Aren’t Just A Fad
Adweek—TV—and especially the growing area of connected TV—is the latest advertising format to seize on the QR code gold rush ...
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Amex Is Planning For The Cookieless Future With An Eye On MMMList Item 4
Ad Exchanger—Amex started experimenting with treating digital as a non-DR environment from a measurement perspective, which you could argue is pretty much becoming the case in light of signal loss ...
30TH THROWBACK
See more on our 30th Anniversary celebration page.
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How Productive Are You When Listening To Music At Work?
Hppy—Several studies have had conclusive results that show how music makes employees more productive when dealing with repetitive tasks such as answering emails or entering data ...
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Ageism In Advertising: Common Stereotypes And How To Avoid ThemList Item 1
Forbes—A new study by Age of Majority show that some stereotypes of consumers 55 and over persist in advertising and marketing materials ...
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5 Reasons Why Podcast Advertising Has Thrived Through The PandemicList Item 3
Forbes—Why did the podcast industry fare so well when many other industries and advertising mediums suffered? Here are five reasons why the podcast industry has thrived through the pandemic ...
SAVANT HIGHLIGHT
David Smith
Say a big hello to our Senior Creative Director, David. This thoughtful and insightful guy oversees creative development for our entire client roster, most recently applying his talents to the healthcare, attractions, senior living and nonprofit categories.
Having worked in several major creative markets – from Austin to LA to Dallas – David will rise to any creative challenge and always brings fresh thinking to the table.
With award-winning campaigns for major brands including Honda and Southwest Airlines under his belt, we're fortunate to have David leading our creative team.
To our classic film connoisseur we say, "Here's looking at you, kid."
Just for fun, maybe give this a try for dinner soon!
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