SAVANT SOUP: ISSUE 2502

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Article 1
YouTube Viewing Shifts From Mobile To TV Screens In U.S.

SEJ—TV screens have become the most popular device for watching YouTube in the United States, surpassing mobile devices and creating new ad opportunities for marketers.

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Article 2
Don't Overlook The 'Long': Building A Brand Drives Performance Results

Google—Platforms such as YouTube are uniquely balanced to deliver both long-term brand impact and short-term performance results, in the same single environment — if you get your approach right.

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Article 3
Transforming Attractions into Must-Visit Destinations

Advertising Savants—Working with world-class institutions like the Saint Louis Zoo, Reid Park Zoo, and Missouri Botanical Garden, we've helped these attractions not only stand out but also deepen their connection with their audiences. Through creative advertising and strategic media planning, here's how you can do the same.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

KB!CE

Campaign By Advertising Savants

We're over here just dreaming of summer.

Feel free to join us and take a look back at one of our coolest campaigns for KB !ce — the nugget ice maker of nugget ice makers.

Our mission was clear: build brand awareness, carve out a unique market position, and ultimately drive traffic to the website to boost sales — and we were ready to deliver.

To bring the brand to life, we infused the creative with whimsical wordplay and vibrant visuals, all wrapped in a cool, laid-back aesthetic. The launch strategy was fully digital, leveraging lifestyle-driven video, Facebook, Instagram, Google Shopping, banner ads and paid search to make a lasting impact.

See The Full KB!CE Campaign

"Signs"

By DDB Agency, Athens

LISTEN

Live from New York, it's SATURDAY NIGHT! In honor of the 50th anniversary of the longest running sketch comedy show on television, we invite you to take a deep-dive into the history and lore of Saturday Night Live. Discover how it all started, including a recap of Lorne Michaels’ career and how he’s been able to turn SNL into a cultural institution while keeping up with the changing media landscape.

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Post published on

February 27, 2025

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Don’t Just Promote The Event. Give People A Reason To Go.

May 27, 2026

Seasonal events, limited-time exhibits, concerts, festivals and special experiences can be huge attendance drivers for attractions. But there’s a difference between simply promoting an event and building a campaign around it. A promotion tells people what’s happening. A campaign makes them care. For zoos, botanical gardens, museums, cultural institutions and other destination-based attractions , that difference matters. The real competition usually isn’t another attraction. It’s everything else competing for someone’s time, attention and wallet. People are deciding between sporting events, movie nights, road trips, backyard barbecues, streaming at home or simply staying in. So attraction marketing has to do more than post dates, ticket links and event details. It has to create anticipation. It has to make the experience feel worth the planning.