SAVANT SOUP: ISSUE 2502

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

KB!CE

Campaign By Advertising Savants

We're over here just dreaming of summer.


Feel free to join us and take a look back at one of our coolest campaigns for KB !ce — the nugget ice maker of nugget ice makers.


Our mission was clear: build brand awareness, carve out a unique market position, and ultimately drive traffic to the website to boost sales — and we were ready to deliver.


To bring the brand to life, we infused the creative with whimsical wordplay and vibrant visuals, all wrapped in a cool, laid-back aesthetic. The launch strategy was fully digital, leveraging lifestyle-driven video, Facebook, Instagram, Google Shopping, banner ads and paid search to make a lasting impact.


See The Full KB!CE Campaign

"Signs"

By DDB Agency, Athens



LISTEN

Live from New York, it's SATURDAY NIGHT! In honor of the 50th anniversary of the longest running sketch comedy show on television, we invite you to take a deep-dive into the history and lore of Saturday Night Live. Discover how it all started, including a recap of Lorne Michaels’ career and how he’s been able to turn SNL into a cultural institution while keeping up with the changing media landscape. 

Post published on

February 27, 2025

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