SAVANT SOUP: ISSUE 2405

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Article 1
YouTube Unveils New Content And Ad Offerings At Brandcast

SEJ—Creators are the new Hollywood. They have business strategies, writers’ rooms and production teams. This is TV reimagined, from morning shows to sports commentary. Not only that, they’re inventing genres that are entirely new.

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Article 2
For The TV Industry, What’s Old Is New Again

Marketing Brew—Streamers are embracing tried-and-true strategies like bundles, live sports, and, yes, even more ads. Ad-supported tiers, which are now commonplace on just about every major streaming service on the market, are just the beginning.

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Article 3
Google Spent Months Learning Why Habits Fail. The Answer Comes Down to This.
Inc.—Routines are what you do. Practices are also what you do, but more importantly, they become who you are. The difference is in the flexibility. One is about daily rhythm. The other is a lifelong pursuit.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

Jules Estate Buyers

Design By Advertising Savants

Jules Estate Buyers is a unique company dealing in the expert evaluation and purchase of fine jewelry and other estate valuables. Our team is responsible for the design and creation of the campaign that promotes their Great Estate Buying Events held across the country.

Thoughtfully created to both reflect and embody the essence of an experienced estate buyer, the sophisticated ad designs are meant to not only grab your attention but pique your curiosity in the estate buying category and its financial benefits.

Customized for each host jeweler, these eye-catching digital ads are designed to demonstrate the expertise, knowledge and integrity of the Jules brand while inspiring potential sellers to check out a nearby buying event.

a painting of an elephant in a circus surrounded by people

"ROLLING STONE"

By DLV BBDO Milan, Italy

READ

Savants are avid readers. We read because we're curious, always looking for creative inspiration and sometimes simply for guilty pleasure. No matter the reason, we love sharing the good stuff. Here are some titles that team members highly recommend or are reading currently.

A book called the hummingbirds gift by sy montgomery

A book called the museum of ordinary people by mike gayle

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Post published on

June 5, 2024

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Don’t Just Promote The Event. Give People A Reason To Go.

May 27, 2026

Seasonal events, limited-time exhibits, concerts, festivals and special experiences can be huge attendance drivers for attractions. But there’s a difference between simply promoting an event and building a campaign around it. A promotion tells people what’s happening. A campaign makes them care. For zoos, botanical gardens, museums, cultural institutions and other destination-based attractions , that difference matters. The real competition usually isn’t another attraction. It’s everything else competing for someone’s time, attention and wallet. People are deciding between sporting events, movie nights, road trips, backyard barbecues, streaming at home or simply staying in. So attraction marketing has to do more than post dates, ticket links and event details. It has to create anticipation. It has to make the experience feel worth the planning.