SAVANT SOUP: JULY

Ad Age—The world has changed. The qualities that gave (perceived) strength to large agencies in the past are (conceivably) weaknesses today. New qualities and skills matter now, ones that small and independent agencies embody naturally or are better suited to develop and adopt.

Ad Savants—Text message marketing (SMS) can be one of the most effective ways for today’s top businesses and nonprofits to reach out to their customers and supporters. This document provides a short overview of what you can expect when starting a SMS channel.

Throwing it way back to 1998 when the Backstreet Boys were on top of the Billboard charts and we introduced this fun, playful line as a universal invitation to come out and visit the Saint Louis Zoo. 

You wake up. It's a beautiful day. How can you make it enjoyable for the whole family?

It's the equivalent of a knock on the door from a neighborhood friend inviting everyone outside – "Can you come out and play?"

Fast Company—For those who learn better through reading and writing than listening, business meetings present a serious challenge. Here are some strategies to help you better process the information. 

The Drum—It's a scary time for digital advertisers. The system of third-party tracking that has dominated digital advertising for the last two decades will soon be over. The question everyone is now asking is: “What comes next?"

Forbes—Physical cues, such as facial expressions and body language, play a subtle but key role for gauging and communicating emotions and intent in the workplace. But with hybrid and remote working becoming the norm, facial expressions and physical gestures are difficult to both read and convey, especially with the growing reliance on text-based communications.

Tori Avey—Simple no-cook chilled soup with Greek yogurt, cucumbers and fresh dill. Perfect for spring and summer, cool and refreshing.