Ascension Saint Thomas desired a fresh image campaign that set them apart in the highly competitive Nashville market and sought to create a strong emotional connection with community stakeholders and its own caregivers. The only faith-based health system in Tennessee, Ascension Saint Thomas is founded upon the principles of humility and open-mindedness to better know its patients. Never was this more evident than in the words of Nashville singer/songwriter Kelly Lang, who penned “I’m Not Going Anywhere” after a stay at Ascension Saint Thomas. It was this song that inspired our emotionally charged campaign that demonstrates the deeply personal connection that exists between Ascension Saint Thomas medical staff and their patients.