Ascension wanted to increase patient volume for orthopedic joint replacement services in the Wisconsin market in combination with two joint venture partners, Midwest Orthopedic Specialty Hospital (MOSH) and Orthopaedic Hospital of Wisconsin (OHOW). Award-winning and ranked in the top 10 for patient satisfaction, these two specialty hospitals offer exceptional care. To drive inquiries, we developed an integrated direct-response campaign featuring a single 800 phone number. The creative was testimonial-based, and focused on the positive outcome of joint replacement surgery — living pain-free and getting back to enjoying life.