When you’re the largest Catholic health system in the country, continuity can be difficult to achieve – especially across multiple service lines. Ascension’s approach to healthcare needed to translate across all facets of the brand. Whether it’s specialized medicine (obstetrics, pediatrics, orthopedics), specialized hospitals (Dell Children’s Hospital, Studer Family Children's Hospital) or specialized services (online scheduling), we integrated touching illustrations of Ascension’s compassionate, personalized care under one brand umbrella.