In every problem lies an opportunity – Making prairie dogs and penguins internet stars

When the Coronavirus turned the world upside down in the early days of 2020, the Saint Louis Zoo quickly did the right thing and closed the park to visitors. But, as the gates closed, the camera lenses opened. The Zoo significantly increased their daily social content and launched the #BringTheStLZooToYou hashtag.

It was our job to get the word out and communicate a couple of important facts. The animals would still be receiving great care. And, incredibly fun content – including entertaining videos – would be available on all of the Zoo’s social media platforms.

Enter the charm and personality of the prairie dogs and penguins who call the Saint Louis Zoo home. Not only does their banter reassure viewers they are receiving world-class care, but they delight in the idea of, in their words, “going virtual”.

This whimsical campaign helped St. Louis residents stay connected to their favorite animals, and helped the Zoo continue to play an important role in the education and entertainment of the city. Check out the campaign and see all the amazing content at stlzoo.org or on your favorite social channel with #BringTheStLZooToYou