Kids love dinosaurs, and parents love to find fun, new opportunities to keep their kids engaged. So, when Saint Louis Zoo visitors asked for a more interactive experience at the Dinoroarus exhibit, the Zoo delivered. They created a hands-on, prehistoric playground that allows kids to play, climb and dig their way through the larger-than-life world of the Jurassic Age.

Launched in May 2022, the Dinoroarus campaign included digital display to target adventure-seeking parents at the early stages of outdoor activity planning. Out-of-home featured extensions and shelter wraps to create awe-inspiring magnificence, while television provided a humorous, playful take on our never-ending fascination with all things dinosaur.